This is the questions we get the most. It really depends on designer to designer. But here is the hierarchy of what is available out there right now: (this relates to small businesses and non profits)
$100,000 plus This is a solid budget for most large websites. Very sophisticated web applications or huge sites could certainly cost more (potentially much more!), but for $100,000 you could hire a top internet consulting firm to create a robust site, one that does non profits prefrabley. At this level, your consultants can also help guide you through decision making, and shepherd decisions through internal politics and disputes - you're getting a strategic partner in addition to just someone to implement a site.
$50,000
A lot opens up in this price range. This could be a fairly sophisticated site from a small firm, or a straightforward site by one of the top firms in the country, with some substantial strategic guidance.
$15,000
We're now getting into the realm of solid, scalable, strategic websites. It would cover an independent consultant, a team of consultants working together, or a small firm, in building a site on a solid infrastructure (like a content management system) with some strategically chosen features beyond simple text and images. It also might cover a very simple, basic site from a top consultant or firm - something very small but expertly crafted and designed. The budget would now cover some up-front help from the consultant in figuring out your needs.
$2500-$5000
At this level, you could get a jack-of-all-website-trades independent consultant who makes a living building website to build a simple site tailored to your needs. It might cover a simple, custom graphic design, and potentially one or two simple features (like a simple event calendar). There still wouldn't be a lot of time for strategy or feature definition, but you could expect a bit more customer service from the consultant. Note that a jack-of-all-website-trades consultant is likely to be, as the aphorism says, a master of none. Top quality websites are typically designed and built by a team of people - perhaps a graphic designer, a navigation expert, a content specialist, a design implementer, and an serious programmer. A jack-of-all-trades isn't likely to be an expert in all of those things, but they might have just enough experience in each to do a decent job, so it will be important to see a portfolio to judge their skills in the areas important to you. In this economy you can also get some flash elements to your site at this level and most good ones will offer marketing and SEO.
$1000-$2500 This is about the low end average for small businesses in this economy. At this level you might get someone with a couple of years experience, that has a few solid websites under their belt and probably who has recently taken their business to the next level. If you are careful, you could get a real deal here with the right person. Most likely you would get a 5-10 page site, with some custom graphics, a map and contact form to email. If you are getting someone to offer more than that such as logo work, some basic marketing, social media and SEO services than consider yourself lucky.
$500 and under This is around the lowest market rate you're likely to find, and it won't buy you a lot. At this price, you might be able get an independent consultant, probably with very little experience prob. a student or a friend, to whip out a 5 page site, based on a templated graphic design and a very straightforward navigation scheme. You won't get something very branded to your organization, and you'll likely have to define precisely what you want up front, as this price wouldn't cover time to help you work through your needs to any substantial degree. You may well have trouble finding someone to work at this low end.
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